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Innovation Campaigns: Generate focused ideas quickly
When you need ideas for a specific issue, the regular innovation process might not be sufficient, because this process is for all ideas. An Innovation Campaign is a focused event dedicated to solving a specific problem by collecting and discussing ideas in a short period of time.
Campaigns generate high-quality ideas. They align participants to a common cause. And they produce ideas which are aligned to your company’s specific needs.
Campaign Case Study: Daimler AG
- Topic: Develop specific service ideas for the new CrossCoupé platform
- Goal: Foster an open innovation culture, establish a permanent product innovation community across the participating departments
- Participants: Employees from the R&D and Marketing departments
- Output: 311 specific ideas, about 1/3 of them being immediately implements, the others being routed and implemented by adjacent departments
- Impact: Establishment of a dynamic Community that will recognize future cross-departmental opportunities and cooperate with each other online. Change towards an open collaborative culture.
- Overall: High acceptance of the Competition, good participation rate and positive feedback from participants
Campaign Case Study: Deutsche Telekom AG
- Topic: How can we establish cross-departmental collaboration, in order be able to approach new markets, e.g. IP-TV at home and on the go?
- Goal: Selecting 10-15 top ideas, as well as implementing 3-5 change projects for improving cross-departmental cooperation
- Duration: 72 hours
- Participants: Participants from many departments, e.g. T-Home M, T-Mobile M, T-Cable TV Network Operations, Telekom Product Services
- Impact: 164 specific ideas for the challenge at hand; by generating and discussion ideas with the affected departments, barriers to change were lowered and change management was more effective and faster.
- Very good reception, high activity and positive participant feedback
Built-in Innovation Campaign Module
The CrowdWorx Innovation Engine has a powerful Campaigning module to allow for fast and easy execution of internal or external (public) Campaigns.
- Dedicated Campaign landing page
- Custom prizes and rewards per Campaign
- Closed or open user groups
- Discussion and commenting
- Multiple voting mechanisms
Our Innovation Campaigns Package offers related services & consulting.
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