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Products » Innovation Campaigns

Innovation Campaigns: Generate focused ideas quickly

When you need ideas for a specific issue, the regular innovation process might not be sufficient, because this process is for all ideas. An Innovation Campaign is a focused event dedicated to solving a specific problem by collecting and discussing ideas in a short period of time.

Campaigns generate high-quality ideas. They align participants to a common cause. And they produce ideas which are aligned to your company’s specific needs.

Campaign Case Study: Daimler AG

  • Topic: Develop specific service ideas for the new CrossCoupé platform
  • Goal: Foster an open innovation culture, establish a permanent product innovation community across the participating departments
  • Participants: Employees from the R&D and Marketing departments
  • Output: 311 specific ideas, about 1/3 of them being immediately implements, the others being routed and implemented by adjacent departments
  • Impact: Establishment of a dynamic Community that will recognize future cross-departmental opportunities and cooperate with each other online. Change towards an open collaborative culture.
  • Overall: High acceptance of the Competition, good participation rate and positive feedback from participants

Campaign Case Study: Deutsche Telekom AG

  • Topic: How can we establish cross-departmental collaboration, in order be able to approach new markets, e.g. IP-TV at home and on the go?
  • Goal: Selecting 10-15 top ideas, as well as implementing 3-5 change projects for improving cross-departmental cooperation
  • Duration: 72 hours
  • Participants: Participants from many departments, e.g. T-Home M, T-Mobile M, T-Cable TV Network Operations, Telekom Product Services
  • Impact: 164 specific ideas for the challenge at hand; by generating and discussion ideas with the affected departments, barriers to change were lowered and change management was more effective and faster.
  • Very good reception, high activity and positive participant feedback

Built-in Innovation Campaign Module

The CrowdWorx Innovation Engine has a powerful Campaigning module to allow for fast and easy execution of internal or external (public) Campaigns.

  • Dedicated Campaign landing page
  • Custom prizes and rewards per Campaign
  • Closed or open user groups
  • Discussion and commenting
  • Multiple voting mechanisms

Our Innovation Campaigns Package offers related services & consulting.

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