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Out now! Web 2.0 and Social Media in Business

Web 2.0 and Social Media in BusinessThe third edition of „Web 2.0 and Social Media in Business“ published by the Oldenbourg Press is now available. The third edition now contains additional chapters on Social Forecasting by Aleksandar Ivanov. The book brings depicts Web 2.0 principles and relevant terms very clearly. The detailed description of the application classes and concepts – such as social networking, blogs, wikis, microblogging, crowdsourcing and Social Forecasting – makes the versatile use of social business software easy to understand. Mr. Ivanov gives a wide-ranging insight into the roots of Social Forecasting, how it works, areas of application, as well as benefits, challenges and development. Additionally, in the book you will find 20 case studies described in detail (including the Henkel case study), that cover various business processes across multiple industries and show which practices are beneficial and what the success factors are. The newly added chapters on framework and methods of project management specific tools to tackle social software project comprehensively. Therefore, because of the increasing relevance of these issues in business, we highly recommend this book. Reviews:
  • This book provides the base for understanding social software and shows how to apply it in your enterprise (Controller Magazin, 1/2009)
  • The book stands out because of a comprehensive presentation practical experience. It helps all those who have decided to use social software, but are still thinking about how to introduce it. (managerSeminare 1/2009)
  • The included tips and tricks should be made use of by webmasters and managers, so that their business is well presented and up-to-date. (MACup Magazin 12/2008)
You can have a sneak-peek into the book and order it here.
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