Nathan Bricklin
Nathan Bricklin is Senior Vice President and Head of Social Strategy, Wells Fargo Wholesale Bank. At Wells Fargo Wholesale Bank Nathan develop strategies to use social business processes and social media tools to advance internal collaboration, reduce operating costs and accelerate innovation. He is a much sought after speaker, e.g. at the Business Development Institute’s Financial Services Social Communications conference in NYC.Nathan, how do you go about engaging team members at Wells Fargo?
It starts with the recognition that Wells Fargo team members are collaborative in nature and regularly engage their existing contacts across the organization. Adding social tools to the process simply enhances the reach of these existing personal contacts and leverages the knowledge and experience of people in a broader network.
What benefits did Wells Fargo achieve using Web2.0 tools?
Team members can generate new ideas faster and can more quickly identify experts across the organization. That allows us to create a shared focus on addressing real customer needs in a timely and innovative way. Social tools also increase team member engagement, which we believe results in the retention of both key people and institutional knowledge.
In your opinion, what are the top 3 reasons why a company should use Social Business methods?
To extend collaboration beyond scheduled meetings and across geographical, organizational, and hierarchical boundaries. To reduce operating costs by creating more efficient and multichannel collaboration opportunities. To extend team member engagement, satisfaction and productivity.
Thank you Nathan for sharing your insights and thoughts with us!
